

The Fashion Footwear Charitable Foundation
Powering Shoes for a Cure, the largest fundraising event of the footwear industry, and raising $65 MILLION over the past 31 years for groundbreaking first-step breast cancer research.
OUR MISSION
The Fashion Footwear Charitable Foundation (FFCF) is a non-profit working to transform the shoe industry's donations of footwear into dollars that fund groundbreaking first-step breast cancer research at leading organizations in the U.S. Shoes for a Cure is the largest fundraising event of the footwear industry, raising more than $65 million since 1994 for this important cause. All donations are tax-deductible and benefit Breast Cancer Research.
BENEFICIARY HOSPITALS
Receiving funding from the Fashion Footwear Charitable Foundation to further first-step breast cancer research.


BOARD OF DIRECTORS

SANDI MINES
President & Chair, FFCF; President, FFANY; VP, Corporate Engagement, FDRA

SARAH LUBAS
Vice Chair, FFCF;
VP, Wholesale & Retail Concessions, Burberry

NABIL ALIFFI
Chief Brand Officer, FFCF; former Chief Brand Officer, Neiman Marcus

JOHN HERON
Treasurer, FFCF; President, Børn
Berkshire Hathaway Shoe Holdings

SUSAN ITZKOWITZ
President
Marc Fisher
Footwear

FARYL GILSTON
Founder
& CEO
Faryl Robin

MATT PRIEST
President
& CEO
FDRA

BRENDA CHRISTMON
Sr. Director, Brand Communications
Rack Room Shoes

CARRIE RUBIN
President,
North America
Pentland

SANDRA COLON
Head of
Sales
Birkenstock

EMILY ROCKEFELLER
Breast Cancer Research Advocate, Philanthropist

ALI BLOOM MARCUS
Manager of Private Clients
Exemplar Luxury Group (ELG)
ADVISORY COUNCIL

RACHAEL KLEIN
Marketing & Strategy, FFCF; Luxury Brand Partnerships and Marketing Consultant; former VP Brand Marketing, Neiman Marcus

ERICA MINTON
Marketing Operations, FFCF
Director, Creative Operations
Tailored Brands

DEIRDRE BRADY
Special Events, FFCF; Senior Specialist, Retail Initiatives & Partnerships, DSW Designer Shoe Warehouse

RACHEL AZAROFF
Miami Fundraising Support, FFCF; President, Supernova Advisory

MATILDA KALAVESHI
Miami Operations Support, FFCF; Head of Fashion Division, Mana Fashion Services

CHRISTINA WILLIAMS RYAN
Miami Operations Support, FFCF; Senior Corporate Account Manager, The Estée Lauder Companies

ASHLEY MOORE
Marketing & Operations Support, FFCF; Creative Director, FDRA
450 Lexington Ave, 4th floor
New York, NY 10017
The Fashion Footwear Charitable Foundation of New York Inc. is a 501(c)(3) organization, with an IRS ruling year of 2001. Donations are tax-deductible.
© 2026





















